Data Retention & Deletion Policy
Last updated 4 September 2026.
This policy explains what Zipplee (operated by Custom Ai Apps LLC) stores, how long we keep it, and how to have it deleted.
What we store
We practice least-data collection — we store only what's needed to run the product. That includes:
- Account & user data — your organization's account, authorized users, names, and work email addresses used to sign in.
- Content — the communications, guides, and documents you create, along with any data you choose to include in them.
- Engagement analytics — aggregate and event-level usage data showing how published content is viewed and used.
- Operational records — minimal logs needed to keep the service running securely.
How long we keep it
| Data type | Retention |
|---|---|
| Account, user, and content data | Retained for the life of the account (until deleted by you or on termination). |
| Engagement analytics | Retained on a rolling 24-month window; older data is aged out. |
| Database backups | Automated daily snapshots on a rolling 7-day window. Older snapshots are rotated out and overwritten. |
How to request deletion
A customer (account administrator) or an individual employee can request deletion of their data by emailing us:
If an employee contacts us directly about data that belongs to their employer's account, we may coordinate with that employer (the data controller) to action the request appropriately.
Deletion turnaround
We action verified deletion requests within 30 days. After deletion from the live system, residual copies may persist in the daily backup snapshots until those snapshots rotate out of the 7-day window described above, after which they are permanently overwritten. In practice this means deleted data is gone from backups within 7 days of leaving the live system.
What happens when an account is terminated
On termination of an account, we make your data available for export for a reasonable window so you can retain a copy. After that window, we delete your account and content data from the live system, and it is then aged out of backups on the normal rotation. We retain data beyond this only where required by law.
Right to be forgotten
We honor right-to-be-forgotten (erasure) requests for individuals whose Personal Data we process, subject to verification and to any legal obligation that requires us to retain specific records. To exercise this right, contact todd@customaiapps.ai. We will confirm receipt, verify the request, and complete erasure within the 30-day window, then notify you when it is done.
We do not sell customer data, and we do not permit our AI providers to train their models on customer content. For more on how we secure data, see our Trust & Security page.